Rolls Royce Introduces DAWN
In 2013, I was invited to preview a very private unveiling of WRAITH. I had the pleasure of meeting the engineers, designers and President of Rollys Royce and get to talk with them about the characteristics of the new Wraith, how they were inspired in terms of the design, and understand the passion behind a long and enthralling design process. Now, they have captured my attention yet again with the brand new (and ever so befitting) new luxury vehicle, DAWN. Below is everything you need to know.
[separator type=”thin”]A Rolls‑Royce like no other
After the darkness comes Dawn. Its striking silhouette transformed at a touch, its inviting interior opened to the elements – to friends, to the unexpected, to endless possibilities. Dawn lives in the moment. The moment is now.
Sensuous styling
Dawn’s alluring presence is unmistakable, right from the very first encounter. Striking and assertive, its charm and charisma draw you in. With the top up, the mood is powerful. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.
Discover a shape that’s unmistakably Rolls‑Royce, whether the roof is up, down, or in motion. Classic design principles are coupled with the latest technology. Dawn’s dynamic angles and sleek surface create an elegant impression. The contemporary interior is crafted in anticipation of unforgettable moments between friends: a true four-seater, Dawn is an experience designed to be shared.
Contemporary finesse
Dawn’s silhouette is characterised by a bold optimism, always poised and ready to go. Slender roof proportions and a strong, sweeping shoulder line give a sensuous yet contemporary look. A powerful front end points towards new frontiers, creating a vision of dynamism and progress, even when stationary.
Dawn is an intrepid statement, with a form to match. The crafted French seam in the soft-top roof offers an unbroken surface and stunning aesthetics. The windscreen frame, created as a single piece, enhances the sense of grace and fluidity, while the wider track and iconic grille lend purity and authority. An emblem of ease and opportunity, the roof opens in just 22 seconds, revealing an open deck area that connects you to your surroundings like never before.
Uncompromised comfort
Dawn offers the perfect balance of considered sophistication and true freedom. Designed to be shared, the interior is intensely welcoming: a sanctuary in motion. Four individual seats offer matchless comfort and an elegant, energetic aesthetic. Discover an exceptional space, tailored for the ultimate passenger experience.
Dawn’s interior is an effortless continuation of its exterior. Banks of leather create a soft line, fusing inside and out. The interior is also a destination in itself. Crafted from wood and leather, the cabin is indulgent. Roof up or down, Dawn wraps its passengers in comfort, providing a cosseting private haven and uplifting spaciousness.
The deck and rear are finished with handcrafted veneers that waterfall forward to meet the driver. Superior noise isolation, comparable to that enjoyed within a hardtop, lets you carry tranquillity with you. Dawn’s interior offers everything, except compromise.
Effortless yet exhilarating
Beneath Dawn’s sleek exterior sits a 6.6-litre V12 twin-turbo engine. One engineered to deliver a surge of seemingly infinite power that will awaken your senses. A sensation that’s heightened the very second the roof quietly opens. This is open-top driving as you’ve never experienced it before.
Dawn is enthralling inside and out, granting you both freedom and control. Driver assistance gives you a truly effortless drive – a chauffeur without a chauffeur. A uniquely modern agility means Dawn is the perfect companion to the most vibrant of lifestyles.
Towards the horizon
Here is a motor car that looks to the future and brings with it a new level of finesse. Every drive opens new possibilities. Dawn’s journey is only just beginning.
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