A Seafood Festival Like Never Before – OFF THE HOOK!

A Seafood Festival Like Never Before – OFF THE HOOK!

Santa Monica Pier | Oyster Shucking | Seafood | Wine | Beer + A Gorgeous VIP Lounge

I am thrilled to announce my Partnership with Off The Hook Santa Monica Seafood Festival!! We are a proud to be a part of such a wonderful organization and ideology. I’m exuberant over curating the VIP Lounge, as well as hosting a live Oyster Shucking Competition on the Main Stage at Santa Monica Pier with my friend, Mark Reynolds of The Jolly Oyster.

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OFF THE HOOK Santa Monica Seafood Festival Splashes Onto the Santa Monica Pier Saturday, October 17, 2015

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This festival is something very close to my heart – and it’s on the pier where I spent the majority of my youth. What an incredible opportunity to eat exquisite food, sip the best in spirits all the while educating food lovers about what sustainability actually means. Something about knowing where you food comes, enjoying cocktails, beer, wine, and incredible food from some of the very best in the business, who practice and believe in sustainability is truly an honor! I’m an avid supporter of Seafood For The Future and a fan of all of the brands we’ve brought together. This will be one NOT to miss!

Dawn Garcia, ATOD Magazine


Presented by Shock Top, OFF THE HOOK Will Feature Seafood Tastings from the City’s Best Restaurants and a Sustainable Seafood VIP Lounge

Raising Funds and Awareness for Seafood for the Future

(SANTA MONICA; September 23, 2015) – Introducing the first-ever OFF THE HOOK Santa Monica Seafood Festival, a seafood tasting and community awareness event on the Santa Monica Pier in celebration of National Seafood Month. The event will take place on Saturday Oct. 17, 2015 from 3-7 p.m., and bring the city’s finest chefs together to present dishes with their favorite underwater ingredients while raising funds and awareness for the sustainable seafood movement through a partnership with the Aquarium of the Pacific’s Seafood for the Future program.

Presented by Shock Top, attendees will enjoy all-you-can-eat seafood tastings, beer gardens, live music, interactive displays, cooking demos, oyster shucking competition, educational programming, with topics such as “What is ‘Local’ Seafood,” “History of Fishing on the Pier,” “How We Can Support Local Fisherman” and “Understanding Where Your Fish Comes From,” as well as other marine-inspired activities.

“We’re very excited to have OFF THE HOOK at the Pier,” said Jay Farrand, Santa Monica Pier Administrator. “Sustainability is a critical topic and OFF THE HOOK is a great way to bring the community together and get the discussion started on how we approach seafood more responsibly.”

Participating restaurants include The Lobster, Geoffrey’s Malibu, Catch, Del Frisco’s Grille, FIG Santa Monica, The Farm, Il Grano, Gladstone’s, Bubba Gump, The Albright, Manchego, Whiskey Red’s, Rusty’s Surf Ranch and more. Other exhibitors include Santa Monica Seafood, Santa Monica Aquarium, Bulletproof Coffee, Whole Foods Market Wilshire & 5th, Boxed Water, Gardein, The Jolly Oyster and Moet ICE.

“We need to eat more of the right kinds of seafood to support human and ocean health,” said Kim Thompson, Program Manager for Seafood for the Future. “We are delighted to partner with OFF THE HOOK to highlight and celebrate the important role that local seafood from well-managed wild-capture fisheries and environmentally responsible aquaculture play in the bigger picture of responsible seafood!”

General Admission tickets are $60 in advance, which includes unlimited food tastings, beer, wine and champagne tastings and access to the main stage with live music and the educational pavilion.

The Sustainable Seafood VIP Lounge tickets are $90 in advance and include access to the VIP Lounge presented by Santa Monica Seafood, ATOD Magazine and Fresh Wata with reserved seating, curated cocktails by Green Bar Distillery, beer, wine, raw bar, chef demos and more.

Use PromoCode: ATOD10 for $10 OFF each ticket

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OFF THE HOOK is proudly sponsored by Shock Top, Spin PR Group, Santa Monica Chamber of Commerce, ATOD Magazine, Santa Monica Daily Press, LA Weekly, Time Out LA, Angeleno Magazine, Yelp, Loews Santa Monica Beach Hotel, Santa Monica Free Ride, Bulletproof Coffee, Fresh Wata, Boxed Water, Cheeky, Green Bar Distillery, Santa Monica Seafood and Moet & Chandon Champagne.

A portion of proceeds will benefit Seafood For the Future to raise awareness for the sustainable seafood movement. Tickets are available now at www.offthehookseafoodfest.com.



Seafood for the Future is the Aquarium of the Pacific’s nonprofit seafood advisory program. The program works with a network of seafood suppliers, fishermen, aquaculture producers, chefs and restaurateurs as well as representatives from the government, academia, and NGO sectors to promote healthy and responsible seafood choices. Learn more at www.SeafoodfortheFuture.org.


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