Each year as we celebrate music, the Latin community comes together to celebrate and honor Latin musical artists at the Latin Grammys. The Latin Grammys began when the Grammys created the Latin Academy of Recording Arts & Sciences meant to showcase and discover unique, multinational industry professionals, musicians, producers, engineers, and other creatives within the field. These men and women represent those who have devoted their careers to improving the quality of life and cultural condition of Latin music both in and out of the US. Launched in 1997, it gave way to a vibrant and passionate community of Latin music and culture.
Each year as the Latin Grammys prepare for an unforgettable evening of explosive performances and honorees, nominees and special guests are invited into the coveted gifting suite. Artists are invited to the gifting suite to learn about new products, brands and more, and are gifted with swag consisting of each brand and product featured as a thank you. It’s a beautiful way to acknowledge talent and those who make this industry so important to continuing the cultural conversation.
Curious as to what was in this year’s gifting lounge?
23 and Me | We all wonder about our lineage—how far back our family’s history goes. Were we related to someone pivotal in history? Do we have new ethnicities in our blood that makes us even more connected? 23andMe breaks down your DNA with a simple saliva sample that you mail in and within 2-3 weeks you’ll get a detailed breakdown of your ancestral origins. It’s a phenomenal advance in science at our fingertips …
Bulova Watches | This one-of-a-kind Bulova watch was specifically designed for this year’s Latin Grammy’s. You will find the Grammy insignia on the front and back of this sleek yet simple design. Started by visionary and engineering innovator, Joseph Bulova, these watches embody craftsmanship from start to finish.
[separator type=”thin”]Walmart | Once known as a superstore for affordable and lesser known brands, Walmart is showcasing their new line of luxury brands including Time and Tru, Terra & Sky, Wonder Nation and George, and Bose.
Buchanan’s Scotch Whiskey | Featuring their 12 and 18 year-old Scotch, guests get a chance to try this Scotland derived spirit in a custom tea cocktail—or neat–and take a bottle home to enjoy. With a history that dates back 130 years, this classic is one of the world’s most iconic and awarded luxury Scotch whisky brands on the market.
Alpha Priority Airport Concierge | As we travel more and more, the little inconveniences like finding our cars, getting off the tarmac and fighting our way through the crowds becomes less and less fun. Alph Priority is bringing back the elegance of travel. A Dedicated VIP Meet & Greet Airport Concierge meets you upon arrival at over 400 airports across the globe discreetly expediting your airport experience. Headquartered in New York City, their global network provide all-access to major airports, airlines, and lounges around the world.
It’s a 10 Haircare | One of the easiest haircare products to use, It’s A 10 has solutions that remedy even the most frustrating hair situations from frizzy to dry to over processed and tired. Affordable and accessible, It’s A 10 Haircare line is all about making your haircare regime easy, effortless, and ultimately enriching. Cruelty-free and loved by professionals, my personal favorite is their leave-in conditioner. It works miracles!
Be Tees Lifestyle | Be Tees is a line of tees and hoodies that sit on your skin like the softest blanket you’ve ever worm. Created out of a love for quality fit and impeccable fabric, this line first made a name for itself at the 46th Grammy’s. The gifting suite has tees (v-neck and scoop-neck) and hoodies and its founder Stefanie is there to share the tee love with guests.
[title maintitle=”Behind-the-Scenes” subtitle=”Inside the Gifting Suite”]photos courtesy of Getty Images + the Latin Grammys
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