House of Guvera Launches in LA
cover photo (third from left) Jennifer Humphrey – Designer and founder of Trois / Model / Blogger ‘Agogoblog’ | Photos courtesy of House of Guvera
“Sin Will Find You Out”
We make it easy to discover, share and manage the music you love, legally, and for free.
Our goal is to bring the music experience to life in its rawest form and leverage our level of access to give music fans a point of view they don’t get to see on a regular basis. We’re a small team, a handful of guys that have been living in LA and loosely involved in music, with a pre-existing connection to a lot of the artists that we end up featuring. Brands are quickly becoming the new labels when it comes to providing resources to artists, and we wanted a space that we could leverage to give brands a way to interact with a music loving audience, while providing free intimate shows of the highest quality to LA’s music fan base. House of Guvera and our work with brands is the evolution of music as a business, and where the industry is going right now.
It’s exciting to open our flagship venue in one of the coolest emerging art scenes in the world, downtown Los Angeles. Next for House of Guvera is the screening of our first short film in Vietnam, beginning work with two new directors to film our first music documentaries in Panama and Russia and the opening of our new House of Guvera venues in Bombay, India and Melbourne, Australia,” said Guvera’s founder, Claes Loberg.
LOS ANGELES – July 21, 2015 – House of Guvera, the content division of global music streaming company Guvera, today announced its U.S. flagship location in the arts district of downtown Los Angeles. The flagship headquarters is a full-scale creative and event space for artists, musicians and brand partners and will host live, intimate performances with established and emerging artists as well as provide a unique space to host events for brand partners around the world. The House of Guvera website hosts original content ranging from short online films about the music that inspires the lives of brilliant, creative minds, to interviews of artists on tour, photography of live music and branded content. The industry insider launch party last Thursday night featured performances by Los Angeles’ very own rock duo, Best Coast, along with LA-based Froth, as well as singer / songwriter Ariel Pink. Special guests included Garrett Stevenson from Trash Talk, Jennifer Humphrey, designer and founder of Trois/Agogoblog, Phil Hoelting, director of FYF Fest, AJ English of Coming, Benjamin Plant of Miami Horror, Shannon Kelley of Vice Media, Cydney Morris of Stone Cold Fox, Jessica Curie of Private Party and more.
House of Guvera offers curation and creation of original content, so that brands can reach and connect with their audience by delivering a highly relevant, premium music experience within branded channels – branded environments that house curated music, film and content that reflect the brands’ personality. Brand partners that Guvera has worked with include Boost Mobile, Victoria’s Secret, McDonald’s, Microsoft, Nikkon, Corona, 20th Century Fox, Kia and many more.