Mexology With Aaron Melendrez

Mixology, Meet Mexology with Aaron Melendrez at Uptown Provisions and Hpnotiq

Every year from mid-September to mid-October, we celebrate Hispanic Heritage Month. Considering we have a population in America of 63.6 million Hispanics and Latinos (U.S. Census Bureau ACS, 2023), this Hispanic Heritage month, we want to remind readers of the many contributions Latinx and Chicanx have made to the nation. From Rosie (aka Rosa) the Riveter to Delores Huerta (most influential labor activist), to Luis E. Miramontes (invented birth control pills) and Guillermo González Camarena (invented the color TV), Mexican Americans have made mass contributions to the progress and innovation of the United States. Our population accounts for 19.1% of the U.S. population—imagine the spending power of those numbers!

In the wake of a growing movement to ensure visibility of marginalized communities, we want to celebrate the incredible Latinx and Chicanx community contributing to the conversation in a productive, delicious and insightful way. This week, we’re focused on one “Mexologist” that brings his passion for his heritage to the libations he imbibes and the cultural importance of fusing flavor in his food.

Meet Aaron Melendrez.

Father, husband, old soul, tastemaker, heavy shift lifter, author, part time punk. Melendrez also happens to be the chef at Uptown Provisions in Whittier, California.

Aaron Melendrez has created some incredible drinks to celebrate Hispanic Heritage Month. These cocktails are a terrific way to slip into fall, and they’re brand-new creations you won’t find anywhere else.

What does Hispanic Heritage Month mean to you?

In my busy ass life, it gives me a minute to pull back and reflect on everything that makes being MEXICAN so special. It also gives me a month to elaborate a little deeper about my upbringing and give people a more intimate lens of being a 5th generation Mexican American.

What is one of the most memorable flavors that takes you back to childhood?

Hahaha, chicken bouillon, weenie con huevos, enchiladas, Tampico, fideo. Albondigas. tortillas quemadas, arroz con leche, Humble working class Mexican stuff

Which cocktail was the most challenging to create?

The Hpnotiq Negroni.

What inspired each libation?

Adapting my style and personal touch to misconceived brands. Hpnotiq is a wonderful tool when used in the right proportions. More then just a pretty Hulk haha

What intrigues you most about mixology?

MEXOLOGY.

Description: An exotic-inspired cocktail with notes of lush tropical fruits and yuzu citrus. Perfect for sipping poolside, in a hammock, or at a day club.

Hispanic Heritage Month has inspired an exclusive collection of Hpnotiq cocktails featuring Tequila and Mezcal. These vibrant drinks pay homage to the rich tapestry of Hispanic culture and are perfect for exploring mixology trends. Incorporating the essence of tradition and innovation, these recipes offer a unique twist to cocktail enthusiasts.

Blu Smoke

1.5oz Espadin Mezcal
.75oz Hpnotiq
.5oz Yuzu Juice
.5oz Pineapple Juice
.25oz Simple Syrup
Glassware: Double Rocks

INSTRUCTIONS

Add all ingredients in a shaker with ice, shake long and hard, pour over ice in a double rocks glass, and garnish with decorative lime wedge and pineapple leaves (or any tropical or eye-catching garnish).

Your Mom and Pop Food Shop

Tucked away in the charming neighborhood of Whittier, CA, Uptown Provisions stands as a beloved local treasure and a testament to community spirit. This quaint mom-and-pop sandwich shop not only radiates a welcoming atmosphere the moment you step through the door but also embodies the essence of a community business that prioritizes providing a wholesome, positive space for its community. It’s a cozy haven where the staff greet you like family, and the menu promises a feast of unforgettable sandwiches, from the classic, no-fuss turkey sandwich to our specialty, the decadent navel cut brisket Pastrami Reuben. There’s something to delight every palate. Uptown Provisions is more than just a place to eat; it’s a place where connections are made, and memories are created. Whether you’re catching up with friends over lunch or enjoying a quiet, solo meal, it’s the go-to spot for the best sandwiches in town. Committed to enriching our neighborhood, we invite you to come for the comfort, stay for the flavors, and leave with both a satisfied stomach and a warm heart, knowing that you’re part of a community that cares.

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Dawn Garcia

Dawn Garcia is a visionary Latina writer from Los Angeles, co-creator of an Amazon MGM Studios comedy series, and the award-winning screenwriter of Spiraling. She has created three original TV series and six feature films, while also running two global digital magazines. Passionate about impact, she's driving a national women’s rights campaign and building a non-profit and production company. With over 2,000 published articles and two books in progress, Dawn blends creativity and strategic vision, transforming stories across platforms. A Founding Member of the Academy Museum, she’s also involved in organizations like Women in Film and Latinas in Tech.

Mexology with Aaron Melendrez