Miguel + Adidas Originals Brings the NMD Experience to LA

The NMD_LA Experience Tour Closes with a Private Performance by Grammy Nominated Artist Miguel

©photos by Arthur Yang

LOS ANGELES (March 25, 2016) – Last night, adidas Originals celebrated the finale of the NMD_LA experience – a week long city takeover led by three Los Angeles ambassadors highlighting their favorites spots and hidden gems around the city. The NMD_LA experience tapped Los Angeles Lakers forward Nick Young, renowned photographer Atiba Jefferson and innovative chef Roy Choi to guide the week long takeover which sparked a movement around the recently launched NMD silhouette, delivering hundreds of fans on a daily basis driven to score a limited edition NMD_LA Experience kit featuring a pair of the sold-out shoes. The program came to a close last night with a private concert headlined by Grammy nominated artist Miguel and featured DJ sets by Kilo Kush and Shlohmo.

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The NMD city takeover is a U.S. program tied back to the global launch of the NMD silhouette – a new silo designed with exploration in mind for the commuter constantly on-the-go. The NMD recently launched on March 17 in the U.S. and sold out within an hour, making the NMD one of the most successful new franchises from adidas Originals to date. The NMD_R1 in all-white and all-black colorways is receiving a limited drop on this Saturday, March 26 available at select retailers and adidas.com/Originals. The NMD_R1 is available for $120.

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Dawn Garcia

Dawn Garcia is an LA born and bred Hispanic Latina. Growing up in a mixed race family that assimilated, and another that didn’t really allow for curiosity, the culmination of both became the driving force for pushing boundaries, challenging the status quo, and devoting her life to the fight for equality and social justice. In a quest to go against the grain, she started writing at a very young age to process trauma and better understand her innate desire to live out her free-spirited nature. She is a journalist and screenwriter who has developed original TV series’ and films. Her genres of choice are drama, dark comedy, and comedy. Her strengths lie in empathetic story lines, descriptors and dialogue — both natural and raw — and while diffused with humor, inevitably she hopes to show the thread that connects us all. She is currently developing a comedy TV Series for MGM Studios/Gato Grande Productions. She is a mother, an activist, and lover of life.