Do Good

Masters of Taste

One step closer to ending homelessness

On April 7th celebrating the best of the best, Masters of Taste is back again at the Pasadena Rose Bowl and just like every year prior will be donating 100% of the proceeds to Union Rescue Homeless Services. Masters of Taste raises the money essential to help men, women, and children in this great city who are struggling to find shelter, food, and the care they need.

This foodie event for good will bring you culinary masters, mixology treats, and a kickass D.J. and live music to keep things moving. Rain or shine, this year promises to deliver Los Angeles chefs and restaurants in a setting that oozes a sense of championing of what this great city has to offer, including its massive heart and devotion to the betterment of those in need. Hosted by Chef Michael Hung whose culinary credentials range from James Beard to Michelin restaurants, he is the man behind Downtown Los Angeles’ Faith & Flower for which he has received multiple accolades. (TICKETS $105-165 | General Admission + VIP)


Masters Of Taste 2018 from Pasadena Now on Vimeo.


“I have been a participant in Masters of Taste for the past two years and it is spectacular! Cooking and serving people on the field of the Rose Bowl could be a once in a lifetime occasion, but I have been lucky enough to get to do it for the past two years, and this year, the honor to be able to formally host the event,” says Hung. “And, while the festivities are amazing, what is most impressive is that Masters of Taste donates 100% of proceeds from this event to Union Station Homeless Services each year. Homelessness deserves our attention, focused work and finances, and Union Station Homeless Services and Masters of Taste are truly leaders in helping those who are in need.”

Masters of Taste is committed to excellence in every sense of the word and this year there will be 45 master chefs, signature hand-crafted cocktails, beer, wine, and master mixologists. Having already raised one-and-a-half million dollars to help our city’s homeless, this year will raise even more.


This is an event we have supported since its inception, and the cause is so worthy. This city’s homeless and poverty population has steadily grown. What Union Rescue Mission does is critical to those in need.

What do angels see?

L.A. County is known for glamour and glitz. But if you look past the bright lights, you’ll see what angels see — men, women, and children of all ages that have lost their homes — and their hope.

America’s Homelessness Capital

Los Angeles accounts for 3% of the total United States population, but is home to 7% of all people experiencing homelessness.

About 58,000 people in Los Angeles County experience homelessness on any given night.

  • 8% are veterans
  • 22% are youth
  • 19% are physically disabled


The Problem and The Solution 17

Every one of us has walked by someone who is experiencing homelessness at one time or another and looked away. Why? Because the problem of homelessness is so big and complicated. We don’t know what to do or how to help.

So we keep walking. But the problem of homelessness in our communities isn’t going away. In fact, it’s getting worse.

Ending homelessness won’t be easy. It will take all of us — as well as courage, passion, and a well-thought-out plan.

The following is their 10-Step plan to end homelessness as we know it today:

  1. Change the way we think and talk about people experiencing homelessness.
  2. Stop making excuses and get involved.
  3. Ensure that no one is ever evicted to the streets.
  4. Localize solutions to homelessness.
  5. Mentor individuals and families who are experiencing homelessness.
  6. Encourage local communities to adopt best practices regarding policing and other public services that directly affect homelessness.
  7. Expand seasonal winter shelters to operate year-round.
  8. Advocate that permanent supportive housing be reserved for the most chronic, most devastated men and women who have experienced long-term homelessness.
  9. Increase investment in more life-transforming services.
  10. Provide everyone with the skills to work.