Rolls Royce Introduces DAWN

Rolls Royce Introduces DAWN


In 2013, I was invited to preview a very private unveiling of WRAITH. I had the pleasure of meeting the engineers, designers and President of Rollys Royce and get to talk with them about the characteristics of the new Wraith, how they were inspired in terms of the design, and understand the passion behind a long and enthralling design process. Now, they have captured my attention yet again with the brand new (and ever so befitting) new luxury vehicle, DAWN. Below is everything you need to know.

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A Rolls‑Royce like no other

After the darkness comes Dawn. Its striking silhouette transformed at a touch, its inviting interior opened to the elements – to friends, to the unexpected, to endless possibilities. Dawn lives in the moment. The moment is now.

Sensuous styling

Dawn’s alluring presence is unmistakable, right from the very first encounter. Striking and assertive, its charm and charisma draw you in. With the top up, the mood is powerful. With one touch, its sensuous appeal is unveiled: the roof silently folds away, revealing a seductive interior.

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